Feb 1, 2022

How To – Audience Development

How do you turn people who are not or not yet interested in theater into an audience for the independent scene? You need new communication strategies, which on the one hand can be quite labor-intensive, but on the other hand also open up new spaces of possibility. In order for the independent scene to reach many more audiences, we have realized a handbook that is meant to be an aid in one’s own mediation. What you need in any case is courage, staying power and a stable network.

In this book we present our experiences from the work with the mediation series schau mer mal of the last years. The book is also a guide for the development and conception of mediation formats. In interviews, experience reports of implemented formats are developed and much more!

Want to browse through? Send us an e-mail with your address – we’ll send you one. Or visit us in our office!

The publication of schau mer mal is funded by the Fonds Darstellende Künste with funds from the Federal Government Commissioner for Culture and the Media as part of the #Take Part program and the Cultural Department of the City of Munich.