Apr 8, 2022

PR Workshop: How do I tell my audience?

Successful communication in the performing arts for newcomers and those returning to the field.


Getting your own artistic project off the ground is exciting. It is an intensive collective process with many participants and an incredible number of tasks until the premiere. This also includes the dialogue with the audience, because even the greatest project will fizzle out if no audience comes, the hall remains empty, or in the end your own grandmother is the only one who pats you on the back after the premiere. What needs to be considered in order for successful PR to succeed? How and where do successful artists pick up their audience?

The PR workshop gives newcomers and returning artists a first orientation in the broad field of public relations. It is aimed at all those who seek dialogue and exchange with others through their own artistic expression and who want to have a lasting public presence. What are the chances and limits of PR? How, when and with what is it best to start?

Through practical exercises and examples, participants will learn about various fundamental aspects of PR and collect building blocks for their own PR toolkit.

Katrin Dollinger is a cultural networker. In her work, dramaturgy, production and public relations flow together. Her expertise is a combination of theory and practice – collected in the lecture halls and on the Studiobühne of the LMU and the Bavarian Theater Academy August-Everding in Munich, the Université de Franche-Comté in Besancon, the European University Viadrina in Frankfurt (Oder), in the editorial offices of SWR and Bavarian Radio and last but not least in 15 years of practical work for independent productions, associations and festivals in Augsburg, Munich, Tübingen, Düsseldorf, Rüsselsheim, Basel, Berlin and Helsinki. In 2021, she founded the RAT&TAT kulturbuero together with Laura Martegani to inteconncet the independent performing arts in Munich. Since 2017, she has been working for the Cultural Office of the City of Augsburg. There she accompanies the development of the Augsburg Brecht Festival, which networks the local independent scene with (inter)national guests from literature, theater, performance, and music.

Friday, April 8, 2022 I 2 AM – 5 PM

The number of participants is limited.
Binding registration: hello@theaterbueromuenchen.de