Audience Development

Schau mer mal –
Audience development program for the independent performing arts in Munich

Munich offers a wide range of cultural activities. In addition to the Oktoberfest and FC Bayern, the Bavarian capital has a wide range of cultural activities and performances to offer. Particularly in the performing arts scene, the Munich public often only notices the big houses: The Residenztheater, the Kammerspiele and the Volkstheater, just like the Bavarian State Opera and the Gasteig. Moreover, there is a flourishing independent performing arts scene that is spread throughout the city and offers performances in a wide variety of formats. These performances not only show the great diversity of the performing and narrative possibilities, but also use the most diverse places all over the city.

The audience development program Schau mer mal has set itself the task of making selected performances of Munich’s independent scene more visible and stimulating a dialogue between the Munich community and its artists. Through guided tours, introductory talks and other formats, the various performative approaches are to be made more accessible and the performance locations placed on the city map.

All audience development events are free of charge. Registration is required. Please send questions & registrations by mail to:

The exact dates and formats for the 2021 events will be adjusted according to the performances premiere dates and the current Corona measures. Please keep yourself updated about possible changes on this website!

Schau mer mal is an audience development program of Theaterbüro München. With the kind support of the Department for Culture and Arts of the City of Munich.

In cooperation with the Theatergemeinde München.

Keep us awake | fachbetrieb rita grechen
28. February 2021 .

Rose La Rose | Carolin Jüngst and Lisa Rykena
5. June 2021 .

The Long Night of the Bairishen Geisha
30. June 2021 .

Karl in Space at Home| Caitlin van der Maas
30. October 2021 .

Past Events

Is Susan Lonely? | Jasmine Ellis Projects
12. December 2020 .

28. November 2020 .

Anthology/ Flower Picking | Cristina D’Alberto
23. October 2020 .

Snow Crash | Diego Tortelli and Miria Wurm
5. September 2020 .

„SHE LEGEND“ by Carolin Jüngst & Lisa Rykena
10. July 2020 .

„everything blue“ by Jasmine Ellis & Evandro Pedroni
9. January 2020 .